Ever since the beginning of file sharing, Peer-to-Peer networks were dedicated discovering open content or free download offers, and are still very much so alive today, allowing users to provide and receive files from personal computers of such users. With this said, P2P networks are the perfect community for the redistribution of free download offers, where the promotional content can easily be taken full advantage of by users sharing such content amongst its peers, thus generating a viral marketing effect within the network itself, as well as users being able to share files with their friends and family members outside the network. The Wikipedia.org community defines Peer-to-Peer here.

The P2P Promotions service helps to saturate P2P networks by adding keywords or tags into the promoted content's file, helping to associate files with a user's search, giving users more of an opportunity to locate, discover, download and share the promoted content. Once content has been downloaded by P2P network users, saturation creates additional servers to help redistribute the downloaded content, performing like a virus whenever a new consumer downloads the content.

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