As in terrestrial and Internet radio broadcasting, podcasting has many programming similarities. For music, podcasts are normally programmed as one show containing a collection of files which is distributed throughout the World Wide Web often by an RSS feed, which enables a podcast to be downloaded and played onto computers and mobile devices. The Wikipedia.org community defines Podcast here.

Just like radio, there are rules for podcasting under U.S. law [read here] where podcasters need to pay out royalties to copyright owners through the administration of performance rights organizations. There are also podcasts that only concentrate on programming independent music where artists and labels waive their royalty rights for consideration. Podcast Promotions concentrate on servicing both licensed and royalty waiver podcasts. The royalty waiver podcasts are serviced once content owners have either agreed to a royalty waiver online or have signed off on a written agreement.

Sample Podcast Inclusion on Backstage Country


Sample Podcast Inclusions from PodShow.com

Under the Podcast Promotions service, MusiK1 initially conducts research on targeted podcasts for each project and builds a hit list for MusiK1 project managers to contact and present serviced music to each podcast for consideration. This hit list is created in a Microsoft Excel document and is provided to clients at the end of the promotional duration.

Feel free to contact us for more information.