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Record Campaign Customization is available for projects that have been approved for Traditional and New Media publicity, marketing, promotions and distribution with an available budget to support a campaign duration minimum of 3-Months. Under this program, MusiK1 primarily focuses on creating an Internet presence, building a buzz and gain media attention in order to generate viral marketing efforts through online mediums, in hopes to drive digital and CD sales.
A major goal for MusiK1 is to collect important data when working a record campaign, providing clients with key databases, as well as marketing data to aid in current and future project developments. Overall, data-driven services provide clients with assets that help build a their record label's infrastructure.
To find out how MusiK1 qualifies projects, which services are available and how a payment plan is structured to support an allocated budget, please read over the below step-by-step process: |
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To begin, MusiK1 will need to review over the project's content, either online or from a media package sent out to all appropriate project managers. MusiK1 project managers will also need to know about the project's current campaign status, record release information and the available budget for further campaign initiatives in order to determine if Record Campaign Customization or al la carte services makes the most sense for the release. Upon Record Campaign Customization approval, MusiK1 project management schedules a call with client to begin exploring initial record release aid services and campaign customization. |
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Prior to launching a record campaign, MusiK1 coordinates some if not all of the following Record Release Aid services:
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RECORD RELEASE AID SERVICES
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RATES
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Label and/or Publishing Arm Formation
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$75 per Entity
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Marketing Plan Execution
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$250 - $500
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Online Digital Distribution Setup
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$250
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Brick & Mortar Distribution Setup
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$350
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Title Registration Assistance
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$150
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SERVICE NOTE: Research & Development and Artist-Label Representation are also available under a negotiated monthly retainer. |
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Upon determining Record Release Aid services, MusiK1 will then propose a custom built campaign recommending some of the following services to meet the project's overall allocated budget.
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CAMPAIGN CUSTOMIZATION SERVICE OPTIONS
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RATES
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Publisher Sample Clearance
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$300 per Sample
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| Master Recording Sample Clearance |
$300 per Sample
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P2P Promotions
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$250 per Month
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Internet Forum Promotions
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$450 per Month
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Internet Group Promotions
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$450 per Month
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Internet Radio Promotions
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$700
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iRadio Audience Builder
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Rates Vary
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iRadioStats Subscription
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$25
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| Podcast Promotions |
$500 for 2-Months
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| Online Music Video Promotions |
$700 for 2-Months
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| Blog Promotions |
$700 for 2-Months
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| Press Release Editing |
$100
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| Press Release Writing |
$250
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| Press Release Placement |
$100
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| Press Release Distribution (SEO Visibility) |
$200
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| Press Release Distribution (Media Visibility) |
$360
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Media Sack (CD Package & Shipping Fulfillment)
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Rate Vary
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Song Snippet for Press Release Feature
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$25
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Data Collection & Final Report
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$100
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SERVICE NOTE: A $150 Campaign Coordination fee is tied to each Record Campaign Customization.
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Payments are taken into careful consideration where MusiK1 structures monthly payment plans for each campaign phase so clients don't have to worry about paying total campaign fees up front. MusiK1 works with clients and their allocated budget to make sure each party is comfortable for each due date. Below is a sample payment plan for review.
SAMPLE PAYMENT PLAN
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MONTH
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SERVICES
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PAYMENT
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DUE DATE
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January
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Marketing Plan Execution
Digital Distribution Setup
Street Date Coordination
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$1,150
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January 1, 2008
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February
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Blog Promotions
Podcast Promotions
P2P Promotions
Internet Radio Promotions
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$1,200
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February 1, 2008
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March
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Blog Promotions
Podcast Promotions
P2P Promotions
Internet Radio Promotions
iRadio Audience Builder
iRadioStats Subscription
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$1,775
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March 1, 2008
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April
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Blog Promotions
Podcast Promotions
P2P Promotions
Internet Radio Promotions
Press Release Services
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$1,760
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April 1, 2008
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May
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Data Collection & Final Report
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$100
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May 1, 2008
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Label Support
